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The klati brand book.
One banana, a frame per product, one typeface and four colours.
The banana
The parent mark. Cream or pink, never dark.
Frames
8 · 6 · 5 · 3 · 0
Each product puts the banana in its own frame. Point at one and it moves.
klatiPHOTO · 8 a lens aperture klatiPRO · 6 a molecule napip.ai · 5 five fingers klatiMUSIC · 3 play klatiRAW · 0 a lens
Wordmarks
on-dark · on-light · on-pink
Set in klatiTYPE, in one colour. Only the mark is pink.
Colours
The same four colours on every klati site and on napip.ai.
#000420
--klati-navy
cream 16.8:1 AAA
The dark ground. The ink on cream and on pink. #f6e9cf
--klati-cream
navy 16.8:1 AAA
The light ground. The ink on navy. #f42069
--klati-pink
navy 5.1:1 AA
Frames, bands and 4xx tags. Never body text. #c9a969
--klati-gold
navy 9.0:1 AAA
Labels and the call to action. Never on pink.
On cream, pink and gold text darken to #c20a49 and #77643e to meet the AA contrast level.
klatiTYPE
Regular · Italic · Bold · Bold Italic
A typeface built in code: 420 characters plus a Japanese set. Four styles: regular, italic, bold and bold italic.
